Responsible for developing and implementing the total sales and marketing strategy of the hotel.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Drives the preparation of the Hotel's annual operating budget, marketing plan and business plans.
Serves as a strategic partner with the Casino Marketing team.
Responsible for establishing and achieving sales goals. Analyzes current and potential market and sales trends.
Directs the day-to-day activities of the sales team.
Develops and maintains relationships with key clients.
Produces monthly reports and sales forecasts.
Creates and develops special events and sales events to showcase the hotel to potential clients.
Reviews advertising, print and other media for the hotel.
Works with advertising agencies, consulting firms and vendors to maximize advertising investments and ensure ads are appropriate to target audience and represent brand identity.
Attends trade shows and major market events locally and nationally to promote new business and increase sales for the hotel.
Work nights, weekends and/or holidays as needed.
Serves as a liaison for community collaborative events; assists in event planning and organizing.
Creatively collaborates with community, vintners associations, valley hospitality leaders and visitors’ bureaus and centers.
Directly supervises 1 to 2 employees in the Group Sales Department. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
Three years related experience and/or training in hospitality, hotel sales or marketing with direct supervisory experience over a sales team; Bachelor’s degree (B.A.); or equivalent combination of experience and education. Must have strong negotiating and selling skills and techniques. Must have strong organizational skills.
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public. Excellent interpersonal skills with demonstrated patience and tact.
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
Certificates, Licenses, Registrations
Cache Creek Casino Resort Tribal Gaming License
Must be at least 21 years of age
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear. The employee is frequently required to sit and reach with hands and arms. The employee is occasionally required to stand; walk; climb or balance; stoop, kneel, crouch, or crawl and taste or smell. The employee must occasionally lift and/or move up to 25 pounds.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is frequently exposed to second hand tobacco smoke. The employee is occasionally exposed to moving mechanical parts and outdoor weather conditions. The noise level in the work environment is usually moderate.
Software Powered by iCIMS